Prepare yourselves, North America — Xbox pre-orders will be ruthless

Xbox Series console pre-orders in North America will go fast and cause much frustration, if the experience had in Australia and New Zealand this morning is any indicator.

Here within Australia, launch day pre-orders were exhausted within 10-15 minutes, with a majority of customers — at least, according to Twitter — missing out on one entirely. At the time of writing, Amazon Australia has yet to open pre-orders while EB Games, the Microsoft Store, Harvey Norman and Big W are sold out.

EB Games will open up post-launch pre-orders from 12 pm AEST, Telstra is offering “Wave 2” console delivery via Xbox All Access and some are still finding success securing an order on JB Hi-Fi’s website. The problem with JB, though, is that the retailer never promised a launch-day delivery at any point today, and it stands to reason it doesn’t have an infinitely larger allocation of stock than others including Microsoft’s own storefront.

Update, 22 September 3.00 pm AEST: Some seven hours after pre-orders came and went, retailer EB Games is now advising customers of issued faced at 8.00 am that now mean a number of unconfirmed pre-orders have since been accepted. Check your email if you tried securing a pre-order earlier today.

Update, 22 September 3.30 pm AEST: Retailer Target has started to advise Click and Collect customers if their lodged pre-orders have been confirmed or rejected. Again, check those emails.

Update, 23 September: Telstra is now informing Wave 2 pre-order customers that stock has been shifted from brick and mortar stores back to online orders, meaning some pre-orders have been reclassified as Wave 1 (or launch day consoles). We’re sounding like a broken record here, but check those emails.

This new wave of pre-order disappoint comes fresh off similar experiences with Sony’s PS5 and Nvidia’s Founders Edition RTX 3080. Be warned, North America — things will likely get ugly (but that said, good luck!).

North American pre-orders go live from 8.00 am PT.

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About the author

Steve Wright

Steve's the owner of this very site and an active games journalist for the past ten years. He's a Canadian-Australian gay gaming geek, ice hockey player and fan. Husband to Matt and cat dad to Wally and Quinn.