You get a free game, publishers get some revenue.
The site’s first report concerned Microsoft’s intentions last week, with BI citing courses that said the publisher was “moving cautiously” to create money-making opportunities for the developers of said titles.
The report continues to say that Microsoft intends to let select brands insert ads into free-to-play titles as to not “disrupt the gameplay experience”.
This week, BI has cited three sources that say Sony is considering similar plans. The sources say Sony is keen to begin creation of free-to-play titles in order to capture revenue that can be obtained in them through ads.
The report suggests Sony is working with partners to expand the types of ads that can be served on PlayStation — beyond current options to promote titles on the PlayStation Store — to meet this new demand.
This article may contain affiliate links, meaning we could earn a small commission if you click-through and make a purchase. Stevivor is an independent outlet and our journalism is in no way influenced by any advertiser or commercial initiative.