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Microsoft, Sony reportedly considering ads in free-to-play games

You get a free game, publishers get some revenue.

Both Microsoft and Sony are reportedly considering ads inside their first-party free-to-play games, reports from Business Insider allege.

The site’s first report concerned Microsoft’s intentions last week, with BI citing courses that said the publisher was “moving cautiously” to create money-making opportunities for the developers of said titles.

The report continues to say that Microsoft intends to let select brands insert ads into free-to-play titles as to not “disrupt the gameplay experience”.

This week, BI has cited three sources that say Sony is considering similar plans. The sources say Sony is keen to begin creation of free-to-play titles in order to capture revenue that can be obtained in them through ads.

The report suggests Sony is working with partners to expand the types of ads that can be served on PlayStation — beyond current options to promote titles on the PlayStation Store — to meet this new demand.

We’ll keep you informed as we learn more of Microsoft and Sony’s intentions in the free-to-play space.



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Steve Wright

Steve's the owner of this very site and an active games journalist for the past ten years. He's a Canadian-Australian gay gaming geek, ice hockey player and fan. Husband to Matt and cat dad to Wally and Quinn.