Xbox Game Pass subscribers are playing 40% more games because of the service, ID@Xbox EMEA Regional Head, Agostino Simonetta has declared.
“People that join the subscription are way more engaged,” Simonetta told Games Industry. “Well, they have a lot of free games to play — but actually they’re way more engaged outside the subscription. They go out to stores and buy more games than they did before they joined.”
Simonetta said consumers engage with Game Pass in the same ways they do video streaming services like Netflix.
“If you look at the video subscription service, you go in for the blockbuster and then you spend hours watching documentaries or stand-up comedy,” he continued. “We see Game Pass as an opportunity to broaden the horizon of the fans, so they’re going to go and discover that, ‘In ten years, I’ve never played a horror game, but guess what? I tried one and now I’m developing a taste for the genre’.”