Take-Two CEO justifies next-gen price increase for NBA 2K21

Take-Two CEO Strauss Zelnick has defended the next-gen price increase announced for NBA 2K21, saying the additional $10 charge reflects “the quality of the experience” the PS5 and Xbox Series X versions will offer.

“There hasn’t been a price increase for frontline titles for a really long time, despite the fact that it costs a great deal more to make those titles,” Zelnick told GamesIndustry after an earnings call.

“We think with the value we offer consumers…and the kind of experience you can really only have on these next-generation consoles, that the price is justified. But it’s easy to say that when you’re delivering extraordinary quality, and that’s what our company prides itself on doing.”

During the earnings call, Zelnick said Take-Two — 2K’s parent company — would price next-gen titles on a “title-by-title basis” meaning the $10 price hike isn’t across the board as yet.

NBA 2K21 heads to Windows PC, Xbox One, PS4, Switch and Stadia where available on 4 September. The title heads to Xbox Series X and PS5 at the consoles’ respective launches.

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Steve Wright

Steve's the owner of this very site and an active games journalist for the past ten years. He's a Canadian-Australian gay gaming geek, ice hockey player and fan. Husband to Matt and cat dad to Wally and Quinn.