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The Diversion

343 Industries on Craig’s glow up within Halo Infinite

Craig "has done well for himself".

343 Industries discussed the meme that was Craig the Brute in last year’s Halo Infinite campaign reveal, detailing how the character has evolved in the lead up to the game’s December release.

“The team has sort of a love-hate relationship with Craig,” said Character & Combat Director, Steve Dyck. You can check out last year’s iteration of Craig above left alongside his glow up on the right.

“While it was fun to see the community gravitate towards Craig, he unfortunately represented some content and systems that were not ready for prime time in that demo. The positive outcome of Craig was that he was one of the factors in gaining some more time to finish work and get Brutes to a place where the team is happy with them. This is one of the many positive examples of 343 working with and aligning with the Halo community around expectations. Players who look hard enough will still be able to find some evidence of Craig in Halo Infinite, his spirit lives on!”

“Craig is in good hands, trust me,” Character Art Lead, Bryan Repka, added. “He has gone through some changes, but I am here to say that he has glammed up. He is feeling very good about himself and has fit back in well with the rest of his Brute friends. He has also picked up a new hobby and has done well for himself. Long live Craig!”

Halo Infinite heads to Windows PC, Xbox One, Xbox Series S & X and Xbox Cloud Gaming on 8 December, part of Xbox Game Pass. Microsoft has just announced a shiny limited edition Xbox Series X console bundle and Elite Xbox Wireless Controller.

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Steve Wright

Steve's the owner of this very site and an active games journalist nearing twenty (TWENTY!?!) years. He's a Canadian-Australian gay gaming geek, ice hockey player and fan. Husband to Matt and cat dad to Wally and Quinn.