The Xbox Series S price has been reduced in Japan, Microsoft has recently declared. The move puts the Series S in line with pricing for the Nintendo Switch.
Originally announced at ¥32,980 plus tax, the Xbox Series S will now retail for ¥29,980 yen plus tax. This is in contrast to the price of the Xbox Series X and PS5 (with optical disc drive), both set at ¥49,980 yen.
Xbox Series S価格改定 29,980円（税抜）
— Xbox Japan (@Xbox_JP) September 24, 2020
Microsoft has not detailed why the price of the Series S, but if you ask us, it was to make the console more appealing when up against the Switch itself. Xbox has a relatively low market share in the country, so a cheaper console might be the first step in Microsoft actively taking steps to try to correct that.
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