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Xbox remains in the console market, is “invested” in next-gen

Microsoft will remain in the console market, and is “invested” in a next-generation console, Xbox president Sarah Bond has said.

“When we look at our hardware… it’s where you get the most flagships,” Bond said, asserting that the company will not discontinue the Xbox console.

Bond said that Xbox hardware also gives developers a benchmark to build to, and one that will allow them to access as many screens as possible through Xbox Game Streaming.

“We’re also invested in the next-generation roadmap,” she said, also confirming that Xbox has hardware news to share later in the year.

This public announcement also follows reports that Bond told internal staff that Microsoft plans to push Xbox to as many people and devices as possible.

“Every screen is an Xbox,” Sarah Bond reportedly told Xbox staff in an internal town hall that preceded the public event.

That said, Xbox head Phil Spencer said a multi-platform strategy has been in place for “a decade”.

“This has been a strategy that we’ve been on for, I’d say, for a decade,” Spencer said. “It’s not about one device. It’s not about games in service of a device, but rather the devices that people want to play on should be in service of making the games as big as popular as they possibly could be.”


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Steve Wright

Steve's the owner of this very site and an active games journalist nearing twenty (TWENTY!?!) years. He's a Canadian-Australian gay gaming geek, ice hockey player and fan. Husband to Matt and cat dad to Wally and Quinn.