Xbox Game Studios is the new name of Microsoft Studios

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Microsoft is embracing the brand.

Xbox Game Studios is the new name of Microsoft Studios, Microsoft today confirmed.

The name change reflects the Xbox brand being used across both consoles and PC.

“At Xbox, we believe when everyone plays, we all win. It’s why we’re passionate about building a portfolio of games for players across console, PC and mobile. As we’ve expanded our focus beyond the console, the Xbox brand has also evolved from its original roots. Today, Xbox is our gaming brand across all devices, no matter how or where you want to play, or who you want to play with,” Matt Booty, Corporate Vice President of Xbox Game Studios, wrote in a new post on Xbox Wire.

The first game to be released by the rebranded development house will be Crackdown 3 on 15 February.