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Ubisoft’s Sam is the publisher’s answer to Siri

Ubisoft has recently launched a Siri-like digital assistant named Sam.

Available through the Ubisoft Club mobile app, Sam has gaming-themed functions. For example, he can tell you how much time you’ve spent playing Ubisoft titles like Assassin’s Creed: Origins or Far Cry 4, let you know what your Ubisoft Club friends are doing and can provide tips about games you’ve got in your library.

http://youtu.be/IhyLRYo0HrA

If you’re wanting to try Sam out for yourself, you might have to wait a bit — the digital assistant is currently in beta in Canada. He’ll be rolling out to other regions shortly, Ubisoft has advised.

What do you make of Sam? Missed opportunity to not have him sound like Splinter Cell‘s Sam Fisher?


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Steve Wright

Steve's the owner of this very site and an active games journalist nearing twenty (TWENTY!?!) years. He's a Canadian-Australian gay gaming geek, ice hockey player and fan. Husband to Matt and cat dad to Wally and Quinn.