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Ubisoft says hating players “don’t get” NFTs

Ask not what you can do for an NFT, but what an NFT can do for you...

Ubisoft’s Nicolas Pouard has addressed the hate thrown at the publisher because of its recently announced Ubisoft Quartz platform, one meant to tie non-fungible tokens (NFTs) into its games.

Quartz launched last month and currently offers NFTs to those who’ve played Ghost Recon Breakpoint for at least two hours. Fan feedback on the platform has largely been negative, with players questioning the amount of power required for the blockchain that sits behind transactions or even the need for such items in the first place.

Speaking with the locals over at Finder, Pouard said that those criticial of Quartz “don’t get what a digital secondary market can bring to them.”

“For now, because of the current situation and context of NFTs, gamers really believe it’s first destroying the planet, and second just a tool for speculation. But what we [at Ubisoft] are seeing first is the end game. The end game is about giving players the opportunity to resell their items once they’re finished with them or they’re finished playing the game itself,” he said. “So, it’s really, for them. It’s really beneficial. But they don’t get it for now.”

Pouard also stressed that Ubisoft “at no point” will force players to interact with Quartz or NFTs, which Ubisoft refers to in-system as Digits.

You can read Finder’s full interview here.



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Steve Wright

Steve's the owner of this very site and an active games journalist for the past ten years. He's a Canadian-Australian gay gaming geek, ice hockey player and fan. Husband to Matt and cat dad to Wally and Quinn.