Mighty Kingdom’s Tony Lawrence joins IGEA board

0

Mighty Kingdom’s Tony Lawrence has joined the board of the Interactive Games & Entertainment Association (IGEA), the organisation today confirmed.

Prior to Mighty Kingdom, Lawrence has worked with 2K Australia, the Game Developers Association of Australia (GDAA) and the South Australian Government’s Department of Trade, Tourism and Investment.

“Adding the deep knowledge of the Australian games development sector to the capabilities of the board that Tony provides will be enormously beneficial,” IGEA Chairman and Ubisoft Australia Managing Director, Edward Fong, said of the appointment. “As IGEA increasingly represents a large group of game development studios, we need to ensure we understand their unique requirements as we advocate on their behalf and free them up to continue running successful development studios.”

“Over the years I have had the opportunity to work with IGEA in varied ways; as a member, a government partner and as a fellow association leader. I have always been impressed with their level of professionalism and their willingness to take a leadership position, but also to seek advice and take counsel where appropriate,” Lawrence himself added.

“The industry has changed dramatically in recent years and now is the perfect time for the wider industry to have a single voice representing them at a Commonwealth and State level. IGEA has proven itself as the organisation to be that voice. When I was invited to bring my expertise to the IGEA board, it was a natural progression and culmination of the work and skills I have developed to date. I was very pleased to be able to offer my expertise to the board and the IGEA team to ensure the industry is represented as effectively as it can be.”

Congratulations to Lawrence on the appointment.