What's one more name thrown into the mix?
Koch Media has rebranded to Plaion (pronounced like ‘play-on’) so you have an easier time saying its name.
“Over the last 28 years, we have built an incredibly strong business, partnering with many of the best-known names in the industry,” Plaion CEO Klemens Kundratitz said as part of the announcement.
“Since joining the Embracer Group in 2018, growth has accelerated and we have become increasingly diversified… Our new name offers us the opportunity to build on our rich history as a publishing partner and our outstanding, constantly growing network of world-class development studios and creative people, to keep delivering premium service to our partners, to highlight our ambition as a global player within the entertainment industry but also to reinvent ourselves.”
Plaion publishes under five different banners: Prime Matter, Deep Silver, Milestone, Vertigo and Ravenscourt. These exist alongside myriad labels under parent company Embracer Group, which include THQ Nordic, Saber Interactive, Gearbox and more.
The first title to come from Plaion will be Saints Row later this month.
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