Former Microsoft President and Chief Xbox Officer Robbie Bach was recently a guest on GeekWire’s Radio show and discussed how he felt that the problems in the lead up and aftermath of the Xbox One’s launch were “predictable and preventable.”
When asked by GeekWire about the negative PR in the wake of the DRM and always-on internet requirements announcements made by then Chief Don Mattrick, Bach said, “I think I have two thoughts. The first is, gosh, I think some of that was predictable and preventable. If I’m just honest I would say that.
“On the other hand, look at what’s going on on Xbox Live. Incredible momentum on Xbox Live. I think it’s a balance thing.”
In saying that he believes the issues could have been avoided, Bach admits that the Xbox One is on the rise, “I think Xbox One has put almost all of that behind itself. They’ve got a great holiday lineup. They’re gaining share and volume. I’ve been gone long enough that I no longer say “we”. I say “they,” which is a good transition to actually make. I can be a little critical. I could also say that the team did what they needed to do. They persevered through a rocky patch, and they’re now on the path to making this a very competitive market.”
What do you think of the Xbox One two years on from launch?
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