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Facebook rebrands as Meta, Oculus brand to be phased out

Welcome to our new overlords?

Facebook has today rebranded itself as Meta, alongside the news that its Oculus brand will be phased out in 2022.

Facebook — sorry, Meta — has owned Oculus since 2014.

“VR will be the most immersive way for people to access the metaverse and as we look toward our goal of bringing 1B people into VR, we want to make it clear that Quest is a Meta product. For this reason, we’re simplifying our brand architecture and shifting away from the Oculus brand,” said Facebook executive Andrew Bosworth. “Starting in early 2022, you’ll start to see the shift from Oculus Quest from Facebook to Meta Quest and Oculus App to Meta Quest App over time.”

Bosworth continued on to say that Meta has “a strong attachment to the Oculus brand, and this was a very difficult decision to make. While we’re retiring the name, I can assure you that the original Oculus vision remains deeply embedded in how Meta will continue to drive mass adoption for VR today.”

The silver lining to today’s news is that Oculus products — sorry, Meta products — will not require a Facebook Account to continue using, as Facebook previously announced back in 2020.

What do you make of today’s Oculus and Facebook-focused news?

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About the author

Steve Wright

Steve's the owner of this very site and an active games journalist for the past ten years. He's a Canadian-Australian gay gaming geek, ice hockey player and fan. Husband to Matt and cat dad to Wally and Quinn.