The European PlayStation Store will now let players change their store region, allowing for swaps between different countries.
The feature seems to be available to EU players only, and likely to be implemented due to a new European law that forbids online stores from being region locked.
The new menu option was discovered by Redditor AlphaFoxWarfare. Those able to make the change will find a new menu option inside the PlayStation Store itself, as shown above.
In addition to the change of country, users are also able to change language within the menu option.
We’re not across pricing variations between European storefronts, but the option may allow players the chance to save on select titles. Good on you if you can!