“The 27-year-old, famous for his hair color changes – currently a bright, turquoise hue – tweeted about the free-to-play game early on Feb. 5 and streamed the action to his more than 13 million followers on game-streaming site Twitch. For this he was paid around $1 million,” Reuters was told by a source.
Ninja’s first tweet about Apex Legends followed the initial stream and included a hashtag that indicated he was an Apex partner.
— Ninja (@Ninja) February 5, 2019
For its part, EA isn’t denying it paid streamers to promote the new battle royale game; it isn’t going as far to confirming just how much was paid though.
“We really wanted to create a day where you couldn’t escape Apex if you cared about games and we wanted it to feel like an event was happening everywhere around the globe on that day,” Respawn’s Drew McCoy said in an interview. “We had streamers from all over Europe, LatAm, North America, Korea, Japan so that we could get our message out there and people would see the game.”
What do you make of this alleged payment? I’d personally stream practically anything on Twitch for a fraction of that. Hit me up, people.
Apex Legends is currently available on Windows PC, Xbox One and PS4.