Project Scarlett name will reflect capabilities, says Phil Spencer

The official name of the upcoming Project Scarlett will suit the console’s capabilities and doesn’t need to connect those of previous Xbox releases, Phil Spencer told Stevivor at X019 in London.

Sitting down with the Xbox head, we asked if the Xbox 360 and Xbox One have made it difficult to select a name for Microsoft’s upcoming next-gen console, especially when compared to the sequel-like, numbered naming convention of Sony’s PlayStation.

“It hasn’t,” Spencer said with a shake of his head.

“Our naming convention has been around what we think the capabilities are,” he continued. “Xbox 360 was about the entertainment experience around the box and the box being in the center of that entertainment experience. Xbox One, if you remember our branding early on, was ‘always on input, all in one’. Those names were really built around the purpose of the box.

“I don’t feel like I need to follow in their footsteps because they’re kind of self-contained,” Spencer concluded.

So just like past consoles, Project Scarlett will feature a name that suits itself rather than reflect a continuity and connection to the overall brand. While we wait for an official announcement, the only thing we can do is guess at what we think the console will be named.

What do you think Microsoft will name Project Scarlett? Do you think functionality and themes like Xbox Game Pass, Project xCloud and gaming for everyone will be leaned upon and reflected in it?

Stay tuned to Stevivor for more from Phil Spencer at X019 in the days to come.

Steve Wright attended X019 in London, England as a guest of Microsoft. Travel and accomodation were supplied by Microsoft.

This article may contain affiliate links, meaning we could earn a small commission if you click-through and make a purchase. Stevivor is an independent outlet and our journalism is in no way influenced by any advertiser or commercial initiative.

About the author

Steve Wright

Steve's the owner of this very site and an active games journalist for the past ten years. He's a Canadian-Australian gay gaming geek, ice hockey player and fan. Husband to Matt and cat dad to Wally and Quinn.


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  • Did you only ask one question? What’s the point of even writing that? X019 was almost a month ago, why didn’t you release this the same day? Do you typically hold on to interviews and split them into different articles for every question?

  • Xbox had the worst naming conventions for their system.

    Should’ve stuck with X1, X2, X3, etc…. Regardless of what number their competitor used at the time.

    • I disagree. I much prefer the way Sega did their Sega Saturn and Sega Dreamcast versus a simple numbering system like way Sony came up with. Xbox simply appeared to follow more in line with near every other console system that has ever came out. The numbering system is more a Sony thing than not and others need not use it to follow their trend.

      • Yeah, who wants a console that sells over a hundred million units? No thanks lol. And even their biggest blunder PS3, still sold 87 million more than Xbone and the original Xbox’s combined. Who needs or wants that trend?

        It’s definitely Sony’s thing and it’s definitely the way to go. And if wasn’t such a big deal then why IS Microsoft absolutely clueless right now about actually naming their next gen console? Because Project whatever, will not be the final name just like the Nintendo NX and Scorpio before it.

        I for one cannot wait for hilarious and terrible name they give it. Can’t be worse than Xbone right? Or Xbones? Or Xbonex? Or Xbonesad? Nah, couldn’t be.

      • Not even the casual folks would be able to tell which system is the predecessor and which is the current by looking at the names Saturn and Dreamcast. It’s stupid and you know it.

    • Damn right. They haven’t a single notion what to call the next one. PS5 is so perfect, even the donkey masses already know exactly what it is and what they’ll be buying for the next 5 years at the end of 2020.

  • WTF planet are you on Phil? really? Its called a frickin colour you numbskull…….every single iteration of a MS console after xbox has had a stupid, utterly pointless name.

    Which is why you need to add the next number after each subsequent hardware release.
    I mean, following the 360 with xboxONE. What imbecile thought that was a wise idea?

    Probably xbox360+ would have been a far more descriptive moniker Phil? After all, that’s exactly what your leadership turned it into.

  • Unfortunately The Xbox brand is all but Dead. Microsoft has gone out of their
    way to kill the hardware. They refuse to give the loyal Xbox fans any AAA First person
    story exclusive game. Every game Microsoft makes is also available on PC, so there isn’t much need for anyone to buy an Xbox.

  • “Microsoft’s upcoming next-gen console,”
    Why do gaming journalist keeps talking about next-gen when it comes to MS’s next console??
    This is not a new generation now, is it? MS said: “For us, we think the future is without console generations”.
    This is more like a console upgrade like what the Scorpio was.
    A more powerful XB1. No games exclusives for Scarlett, as upcoming XB games will be playable on XB1x and XB1s, Besides PC and possibly on the original XB1.