Ahead of the show, Microsoft touted the Inside Xbox livestream as one that would showcase “First Look next-gen gameplay from our global developers partners [sic],” with Ubisoft adding that “our first Assassin’s Creed Valhalla gameplay trailer” would feature.
While the livestream did display a number of titles Optimised for Xbox Series X and the current- to next-gen Smart Delivery service, viewers criticised the event for displaying trailers that felt more cinematic than those actually showing gameplay.
“Had we not said anything & just shown May Inside Xbox show like we did last month, I suspect reactions might have been different,” Greenberg, General Manager of Xbox Games Marketing, wrote on Twitter.
“Clearly we set some wrong expectations & that’s on us,” Greenberg continued. “We appreciate all the feedback & can assure you we will take it all in & learn as a team.”
Assassin’s Creed Valhalla Creative Director, Ashraf Ismail, also took to Twitter to apologise for not meeting expectations.
“You rightfully expected to see more today,” he wrote. “We have a long marketing campaign ahead of us, you will see in-depth gameplay and get a lot more info about the game. Thank you for your excitement and passion! Be patient with us and be kind. It will be worth it!”