WWE 2K20 has partnered with The Leukemia & Lymphoma Society in an effort to raise awareness for blood cancer research and treatment, it was today confirmed.
“Utilizing its extensive social media presence, 2K will issue a call-to-action via the WWE Games Twitter account, urging consumers to retweet and spread the LLS message and donation link,” 2K advised. “For each retweet, 2K will donate $2.00 [USD] to LLS, up to $500,000.00. Consumers will not be required to make a purchase or donation but will simply be doing their part to encourage others to get involved and consider donating, volunteering time or becoming a social ambassador.”
2K’s donation matching initiative runs between 10 September and 22 October, or until the $500,000 USD cap has been reached. If you’d like to donate to the campaign personally, you can do so here. We’ve also stuck the tweet to RT at the bottom of this post.
As part of the campaign, 2K will also be providing copies of its games to blood cancer patients and will “coordinate visits with 2K personnel and WWE Superstars to hospital partners of LLS, host LLS personnel, patients and their families at upcoming WWE 2K20 promotional events, and more.”
WWE 2K20 heads to Windows PC, Xbox One and PS4 on 22 October.
In honor of #WWE2K20 cover Superstar @WWERomanReigns we’re partnering with @LLSusa to #FightBloodCancer! Retweet this tweet and @2K will donate $2 to LLS up to $500K. Terms: https://t.co/YmO4wTuxR9 Looking to donate? Visit https://t.co/PvKPOAirXi pic.twitter.com/dF7v8XNCVR
— #WWE2K20 (@WWEgames) September 10, 2019