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Watch Dogs issues forced Ubisoft to change its pre-release policies

We all remember how amazing that Watch Dogs trailer looked when it was unveiled at E3 2012, but we also all remember how little the final product resembled what we saw. Both in terms of graphics and gameplay.

Sometimes bad things can lead to good though and in this case, the issues surrounding Watch Dogs have forced Ubisoft to reevaluate how it shares information prior to release.

Speaking with The Guardian, CEO Yves Guillemot said, “With E3 2015 we said, OK, let’s make sure the games are playable, that they’re running on the target machines. When we show something, we ask the team, make sure it’s playable, make sure gamers can immediately see exactly what it is. That’s what we learned from the Watch Dogs experience – if it can’t be played on the target machine, it can be a risk.”

Guillemot also mentioned that when creating a new franchise or new gameplay experience, the first iteration is often not perfect. “We think we launched a good quality game for a first step in a new brand with a new technology. It’s just so complex – seamless multiplayer, connectivity with mobile and tablets, so many things – it was maybe a bit too much for a first iteration,” he explained.

While we have not received any news on a sequel to Watch Dogs, Ubisoft’s showing at E3 certainly fell in line with this new approach. Everything we saw was either playable or running on console hardware. A far cry (no pun intended) from the Watch Dogs demo of 2012.

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