Ubisoft’s Frag Dolls go AFK after nearly 11 years


The Frag Dolls, a professional girl gamer squad-slash-Ubisoft marketing tool, announced its closure this weekend.

The group was founded almost 11 years by Ashley “Jinx” Jenkins, Amy “Valkyrie” Brady, Brooke “Brookelyn” Hattabaugh, , Morgan “Rhoulette” Romine, Kat “Katscratch” Hunter, Theresa “Eekers” Pudenz and Emily “Seppuku” Ong. Over the course of its duration, the group swelled to 22 members.

“Being a Frag Doll was fun in all the obvious ways that playing games for a living should be fun. We played so many thrilling, silly, heart-stopping, adrenaline pumping, overly-chatty, laughing-hysterically, wonderful matches in so many different games,” founder Romine said in a farewell post.”

“It was undeniably fun to witness awe and surprise among those playing against us. We thrived on the delight of challenging people’s assumptions. We have countless memories of the reactions from people who had simply taken for granted that only teenage boys ever played games competitively.

“We discovered a deep wellspring of satisfaction in breaking that stereotype, and sometimes seeing perspectives shift, even just slightly.”

The Frag Dolls made history as the first all-female team to rank #1 in a Cyberathlete Professional League tournament. They were employed by Ubisoft to promote the copmany’s games, spun off the UK and French Frag Dolls, and helped 80 females gain jobs in the industry as part of the Frag Doll Cadette Academy.

Thanks for the memories, girls.