We guess that's a good excuse?
THQ Nordic has confirmed it will skip E3 2018, choosing to attend Gamescom and PAX West instead.
Its reason? The 2018 FIFA World Cup.
“It is with great regret that we at THQ Nordic must report that we will be unable to miss a single moment of this great sporting event [being the FIFA World Cup],” the publisher said in a press release.
“Therefore, we will be forced to stay in our lovely Viennese beer gardens, blowing the froth off a couple, watching football and one or two cool press conferences on Twitch (looking at you, Devolver) instead of rocking it ourselves.
“We have to admit, we are going to miss our 9 AM pint of beer in the Ye Olde King’s Head-Pub in Santa Monica, where they show all matches live, but with the World Cup being held in Russia, it would mean a 7 AM beer – that’s too early, even for Austrians, let alone the Swedes.
“We are looking forward to presenting all our great upcoming games like Darksiders 3, Biomutant, Fade to Silence or Wreckfest and even some unannounced titles for the first time at gamescom in Cologne, Germany and shortly after at PAX West in Seattle!”
What do you make of the excuse?