Steam users will now have to disclose the fact they receive payment to endorse products through Steam’s Curators List or the Steam Broadcasting service.
Valve has updated Steam’s subscriber agreement to force disclosure.
“If you use Steam services (e.g. the Steam Curators’ Lists or the Steam Broadcasting service) to promote or endorse a product, service or event in return for any kind of consideration from a third party (including non-monetary rewards such as free games), you must clearly indicate the source of such consideration to your audience,” the agreement now states.
The Curator system allows Steam users to recommend and review titles in the Steam library. Valve suggests that Steam users find Curators with like-minded interests and entertain their game recommendations.
Do you think disclosure of endorsements is something Valve can police?
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