Calling himself a “head coach” for Respawn, Zampella is keen to establish a unique identity for DICE LA.
“We will probably rebrand,” Zampella said. “We want to give it a new image. We want people to say, ‘This is a destination you can go and make new content.’ I think they’ve kind of gotten the branding that they are the support studio for DICE Stockholm. I think rebranding is important for showing people, ‘Hey! Come work here. We’re going to do some amazing things.’”
In Zampella’s absense, Respawn’s narrative-driven work will be managed by Star Wars Jedi: Fallen Order‘s Stig Asmussen, Apex Legends will be headed by Chad Grenier and Medal of Honor: Above and Beyond will be helmed by Peter Hirschmann.
We’ll have more on DICE LA’s unannounced project — and name change — when it’s made available.