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New Zealand video game spend down $47 million in 2019

New Zealand video game spending dropped in 2019 as compared to 2018 figures, new data from IGEA today shows.

The New Zealand games industry was valued at $501.4 million NZD compared to $548 million the year before. IGEA’s figures showed physical game sales dropped by 25%, totalling $107.4 million NZD, while digital game sales dropped 3%, coming in at $394 million NZD.

Hardware sales dropped 30% ($41.7 million NZD), software sales 21% ($43.1 million NZD) and accessories by 23% ($22.7 million NZD). In fact, the only stream that saw an increase in revenue was subscriptions, increasing 15% as compared to last year at $67 million NZD.

“2018 was certainly a hard act to follow, but despite the softening of video game sales in 2019, New Zealanders continue to embrace games and the different models available to purchase and consume them. More than ever, the first half 2020 has shown the power of games to connect, entertain and educate,” said Ron Curry, CEO of IGEA.

“The release of new platforms and blockbuster games in 2020 should see a return to growth, resulting in games maintaining their position as the leading form of entertainment, both locally and abroad.”

A full Kiwi infographic is below.


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Steve Wright

Steve's the owner of this very site and an active games journalist for the past ten years. He's a Canadian-Australian gay gaming geek, ice hockey player and fan. Husband to Matt and cat dad to Wally and Quinn.