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Netflix wants to offer up its digital catalogue to all regions

Netflix ultimately wants to provide its full catalogue of digital media to all regions, the company’s boss Reed Hastings recently confirmed.

As reported by Overclock3D, Hastings really wants Netflix to become a proper global service, with the same content offered up to all regions. At the moment, licensing agreements mean some media is limited to some regions.

Take Australia, for instance, where we can stream Round the Twist. That’s not so for our friends over in the United States.

Currently, Netflix users are using VPNs or DNS spoofs to access content from other regions. Some groups are calling that geoblock bypassing “piracy”.

“The VPN thing is a small little asterisk compared to piracy,” Hastings said of the trick. “Piracy is really the problem around the world.”

“The basic solution is for Netflix to get global and have its content be the same all around the world so there’s no incentive to [use a VPN]. Then we can work on the more important part which is piracy,” he continued. “The key thing about piracy is that some fraction of it is because [users] couldn’t get the content. That part we can fix. Some part of piracy however is because they just don’t want to pay. That’s a harder part. As an industry, we need to fix global content.”

Netflix recently changed their Terms of Service to reflect VPN usage, though it appears as if the company merely did to so keep global content buyers like Foxtel happy.

Stevivor’s geoblock bypass of choice is a DNS spoof.


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Steve Wright

Steve's the owner of this very site and an active games journalist for the past ten years. He's a Canadian-Australian gay gaming geek, ice hockey player and fan. Husband to Matt and cat dad to Wally and Quinn.