It's getting real.
Netflix has confirmed it’s making a push into the video games market, with the company revealing it will begin on mobile.
“We view gaming as another new content category for us, similar to our expansion into original films, animation and unscripted TV,” it said in a letter to shareholders.
“We’re also in the early stages of further expanding into games, building on our earlier efforts around interactivity (eg, Black Mirror Bandersnatch) and our Stranger Things games,” the letter continued. “We view gaming as another new content category for us, similar to our expansion into original films, animation and unscripted TV.”
Netflix asserted that it will be “primarily focused on games for mobile devices” and that video games will be included in a Netflix subscription at no additional cost.
“We’re excited as ever about our movies and TV series offering and we expect a long runway of increasing investment and growth across all of our existing content categories, but since we are nearly a decade into our push into original programming, we think the time is right to learn more about how our members value games,” the statement concluded.
We’ll keep you informed as we learn more of Netflix’s push into video games.
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