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NBA 2K17: Using your FitBit will soon earn you MyCareer boosts

2K today announced new FitBit functionality within NBA 2K17.

Those who link their FitBit to the game and log more than 10,000 steps in a day will unlock a temporary attribute bonus inside MyCareer.

“Any athlete will tell you a healthy lifestyle is a major key to success, and by rewarding gamers for healthy lifestyle habits we hope to help motivate them to achieve their goals in life and in-game,” said Alfie Brody, VP of Marketing for NBA 2K. “Our brand has never shied away from breaking down boundaries of what a game can achieve, and we are thrilled to continue that tradition through this Fitbit integration.”

“It’s exciting to see Fitbit and 2K working together to reward gamers like me in a unique way,” said Harrison Barnes, Fitbit Ambassador and professional basketball player for the Dallas Mavericks. “It’s an extra incentive to get my target steps per day because not only am I getting a physical edge, but a gaming edge, too in NBA 2K17. Now my friends and family will have to step up their game to keep up with me.”

The integration heads to NBA 2K17 on Windows PC, Xbox One and PS4 later in the month.


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Steve Wright

Steve's the owner of this very site and an active games journalist nearing twenty (TWENTY!?!) years. He's a Canadian-Australian gay gaming geek, ice hockey player and fan. Husband to Matt and cat dad to Wally and Quinn.