Skylanders is teaming up with advocacy group Autism Speaks to aid Autism Awareness Month.
Four new, blue and white exclusive toys — Splat, Trigger Happy and vehicles Splatter Splasher and Gold Rush — are available now in the United States and Europe. They head to Canada from 1 April.
“Since the debut of the franchise, we’ve heard from parents that Skylanders plays a special role in the lives of their kids on the autism spectrum,” said Activision’s Josh Taub. “The entire Skylanders team was deeply committed and proud to bring these special toys to life. If they can put a smile on a child’s face, then we know we’ve done our job right.”
“Autism affects one in every 42 boys and one in 68 children in the United States,” addedd Peter Morton of Autism Speaks. “We’re proud to work with Skylanders, an iconic franchise that’s known for bringing joy and magic to kids and families.”
As part of the campaign, Activision will make donation to autism-related charities. It will also match employee donations and run employee education programs.
Autism Awareness Month runs over April and encourages those to wear blue to support the cause.
We’re working on Australian confirmations.
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