The Sydney Swans have partnered with HyperX to wear the latter’s headsets on game days.
The Swans AFL team, that is — no Swans Esports team was announced.
“During the 2018 season, Sydney Swans will wear HyperX headsets on match day in the coach’s box and player’s bench, and HyperX will closely work with the Swans organisation to create co-branded stories and activities, spreading the fun-loving HyperX spirit from Sydney Cricket Ground to football fans across Australia,” HyperX today advised via press release.
“We’re excited to be the first gaming accessories company to partner with an AFL team. Traditional sports like AFL have a long history and solid support from enthusiastic fans, and as Esports is catching up quickly, we do see the trend of both sports converging and growing together.” said Susan Yang, Marketing Director, APAC Region, HyperX.
“With the cutting edge technology and top performance peripherals, the alliance of HyperX and EHPC will help local talent elevate their performance to the next level. The HyperX tagline is ‘We’re All Gamers’, and we look forward to spreading the fun of games to fans across fields. Whether you are a gamer or a professional athlete, you are part of the HyperX family.”
HyperX will also partner with the SCG’s Esports High Performance Centre to fit out the training area with “full HyperX peripherals including headsets, keyboards, and mice to improve local esports talents’ skills and help them become globally competitive.” The Esports High Performance Centre was established in November 2017 and functions as the home base of the LG Dire Wolves.
Both the Essendon Bombers and Adelaide Crows have professional Esports teams embedded in their organisations.
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