Information giant Nielsen recently announced the debut of Nielsen Esports, “a new business vertical focused on competitive gaming that will leverage the company’s expertise and leadership in media consumption and valuation.”
The new Esports league will “provide sponsorship valuation, fan insights, custom industry research and consulting services to rights holders, media platforms and brands around the world that are moving this fast-growing market forward,” the corporation said in a recent press release.
“There’s a high demand for reliable, independent measurement of value in Esports,” said Howard Appelbaum, President, Nielsen Entertainment. “We’re excited to enhance our client offerings and provide the industry with solutions that will help guide and optimize investment decisions in this exciting, growing space.”
Nielsen Esports will offer fan insights all throughout the year, with offerings focusing on U.S.A, U.K., Germany, France, Japan, South Korea and China in 2017.
Additionally, Nielsen has created an “advisory board of industry stakeholders who will provide insight to help shape the future of Esports audience measurement and valuation.” Members include ESL, ESPN, Facebook, FIFA, Major League Gaming/Activision Blizzard, NBA 2K League, The Next Level, Sony PlayStation, Turner, Twitch, Twitter, Unilever and Google YouTube.
“Nielsen has done a stellar job establishing itself as a popular and respected source for data, making its foray into the Esports industry an exciting endeavor,” said Kristen Salvatore, VP/Commercial Director, Esports and Event Sponsorships, Twitch. “With Twitch being an online epicenter for the live viewing of Esports content, Nielsen’s research will tie directly to our community and makes our participation in the advisory board a natural fit.”
“The global, digital and young nature of Esports fan base audience represents advertising’s most highly sought after segment, yet consistent and high quality data has been a challenge to measure and define,” said Craig Levine, CEO of North America, ESL. “As ESL has been pioneering Esports for the past 15 years, we have witnessed the incredible growth and enthusiasm of our audience. We’re excited to partner with Nielsen and other industry leaders to guide the framework to measure Esports sponsorships, shape the industry, and help further accelerate the Esports industry overall.”
We’ll have more on Nielsen Esports as it comes to light.