EB Games will hold an EB Expo inside PAX AUS, it was today revealed.
The two conventions detailed the partnership, in which “PAX AUS will… play host to EB Expo, including a dedicated area for the largest publishers in the world to showcase their upcoming titles, developer presentations in the EB Expo Live Theatre, and Australia’s biggest pop-up EB Games store,” today.
“PAX AUS grows every year, and in 2018, EB Expo is the red mushroom to our Italian plumber,” Jono Whyman, Event Manager of PAX AUS, said in a press release. “We’re incredibly excited to partner with EB Games to level up PAX AUS and continue to put on the biggest, best gaming show for our die-hard fans and new members of the PAX family.”
“When we created the EB Expo in 2011, our aim was to share our love of video games with as many people as possible. Our vision for the future is to create a world-class event that becomes a landmark on the global gaming calendar,” added Debra McGrath, EB Games Event Director. “After an exhaustive search we have found a kindred spirit in the awesome team at PAX Australia, who share our vision. Together, with the full support of the Australian publisher community, the IGEA and Creative Victoria we are committed to creating an event that gives Australians the experience they deserve.”
What’s this mean? More calls to pre-order games while you’re at PAX AUS, I guess?
Does this change your view of PAX AUS at all? Why or why not?
PAX AUS takes place over 26-28 October at the Melbourne Convention and Exhibition Centre. It’s unclear as yet if this means EB Expo in the Gold Coast will occur in 2018, or if this is all the retailer will offer. We’ll report back as we learn more.
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