FIFA no more?
EA Sports FC may be the new name of the popular FIFA football franchise, with new trademark listings being filed by publisher EA.
The trademark listings — found on the United Kingdom Intellectual Property Office and European Union Intellectual Property Office websites — come at the same time EA has issued a press release saying it was reviewing its naming rights agreement with FIFA.
In a statement, EA Sports’ Cam Weber specifically states that EA is “exploring the idea of renaming our global EA SPORTS football games” and reviewing the “naming rights agreement with FIFA”.
“Through years of building our global franchise, we also know that authenticity is essential to the experience. That’s why we focus so much energy on the collective strength of over 300 individual licensed partners that give us access to 17,000+ athletes across 700+ teams, in 100 stadiums and over 30 leagues around the world,” he continued.
“We continually invest in the partnerships and licenses that are most meaningful to players, and because of that, our game is the only place you can authentically play in the iconic UEFA Champions League, UEFA Europa League, CONMEBOL Libertadores, Premier League, Bundesliga, and LaLiga Santander, among many others. The breadth of our partnerships and our ecosystem of licensed content will enable us to continue to bring unrivaled authenticity in our EA SPORTS football games, now and for many years to come.”
We’ll keep you posted as we learn more.
FIFA 22 is currently available on Windows PC, Xbox One, Xbox Series S, Xbox Series X, PS4, PS5 and Stadia; FIFA 22 Legacy Edition is available on Switch.
1 October 2021
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