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EA: Battlefront has no campaign because data suggests gamers won’t play it

There’s no single-player campaign mode in Battlefront because no one would play it, at least that’s what EA COO Peter Moore is saying.

In an interview with GameSpot Moore said, “[V]ery few people actually play the single-player on these kinds of games. That’s what the data points to.” Using The Old Republic as an example, Moore explained how data can shift during the development of a game. He pointed to the change from subscription based to free-to-play — in the case of The Old Republic — as indicative of how data can affect the way a game is designed, played and marketed.

“Between when a dev team starts work on a game, and when it finishes, the world becomes a different place. I remember when we started work on Star Wars: The Old Republic; at the time, the model to go for was subscription. By the time we had the game ready, the model to go for wasn’t subscriptions. That’s why we had to stop the game, and rebuilt it as a free-to-play title with microtransactions, but even then there were some people who said they wanted to keep their subscriptions.”

While Battlefront won’t include a traditional single-player campaign, it will be playable offline with the included Missions mode.

Star Wars: Battlefront will be available for PC, PS4 and Xbox One on 17 November.



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