Disney Infinity 3.0’s “Force Friday” is happening right now

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To celebrate the launch of Disney Infinity 3.0, Disney is hosting a “Force Friday” on their YouTube channel.

Festivities began at 7.45 am this morning, but you can watch ongoing hijinks below:

The event will feature an unboxing of the game’s “Force Awakens” Play Set.

Disney Infinity 3.0 is available now. We reviewed it last week.