Bethesda Australia, UFC partner for non-sports game streaming

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Bethesda Australia and the UFC have partnered to stream on Twitch, it was today revealed.

The “non-sports gaming space” partnership — likely due to the fact EA Sports has the sports gaming space covered — means UFC middleweight champion Robert Whittaker will start to stream Bethesda games over Twitch.

Whittaker has also been named as a new brand ambassador for Bethesda in Australia and New Zealand as part of the deal.

“We’re very excited to be working with UFC, and we’ve always been a huge fan of Rob, so when we found out that was mutual, an ambassadorship seemed to be the perfect fit,” said ZeniMax Australia Managing Director, Simon Alty.

“Rob’s at an incredibly exciting time of his career and Bethesda is also in the process of announcing and releasing game-changing titles, so we can’t wait to see what we can achieve together.”

“It’s an honour to partner with Bethesda Softworks, as I’ve always been a fan of their games such as Fallout and The Elder Scrolls,” Whittaker added.

“UFC is both a physical and mental battle and I’ve always turned to gaming as a way to unwind after a fight and stay focused during my recovery. I look forward to collaborating with Bethesda as they reveal more details about their upcoming releases and sharing this excitement with my followers and their community.”

Whittaker is likely to assist in the local launch of Fallout 76, which heads to Windows PC, Xbox One and PS4 on 14 November.

What do you make of the partnership?