Atari, LGBT Media partner to relaunch Pridefest on iOS, Android


Atari has partnered with LGBT Media to expand Pridefest on iOS and Android, the two companies have confirmed.

LGBT Media is behind the social app LGBTQutie, and will use its knowledge to relaunch the city-building game. As part of the partnership, LGBT Media will take ownership of Pridefest and expand its social functionality.

“When meeting the co-founders of LGBTQutie, Rachel Kimelman and Jordan Weiss, it became clear that the team’s extensive expertise and relationships within the LGBTQ community would benefit Pridefest,” said Fred Chesnais, CEO of Atari. “We knew that joining forces with LGBTQutie was the best course of action to further develop and grow the game.”

“We’re thrilled to be partnering with the iconic Atari,” said Jordan Weiss, Co-founder of LGBTQutie. “Partnering with Atari will help us reach a larger audience and fulfill [sic] our vision of becoming the go-to platform for the LGBTQ community worldwide.”

Pridefest is centered on the celebration of LGBTQ culture and pride, and will allow users to have a fun, engaging and interactive experience,” added Rachel Kimelman, Co-founder of LGBTQutie. “By combining the respective experience levels of both of our companies, we hope to provide players with a new standard for LGBT gaming.”

Pridefest was first released to iOS and Android back in 2015. We interviewed Atari’s Chesnais about the game here.