“For us, we have come together after the learnings with what happened last year,” EA Chief Design Officer, Patrick Söderlund, told GamesIndustry.
“We’ve put together a framework on how we believe a large service should function, and it’s something we apply across the whole company, across all products. You have to look at it from the perspective of what’s fair. Fair is the number one thing. When you buy a product from us, you should get full value for the money you spend.”
His comments come after a tremendous amount of player backlash toward Star Wars: Battlefront 2, in which in-game spending seemed to be the whole point of the game before launch. Criticism grew so heavy that EA was forced to drop microtransactions right at the game’s launch.
“There should be a fair game economy in the game so you can’t pay to win,” Söderlund continued. “We don’t want you to be able to pay your way to be better than others. That’s important to us. But we also look at trends in the market and see people are fine with paying for other things, such as how they appear in the game. That seems to be completely fine.”