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Alan Wake Remastered product placement scrubbed from release

Say goodbye to Energizer, Verizon and more.

Alan Wake Remastered won’t have product placement from brands including Energizer, Lincoln, Verizon or Ford, a PR representative connected to the title has confirmed.

The representative made the confirmation to ScreenRant after the outlet asked if the product placement — sometimes gratuitous, sometimes not — would remain.

Those who’ve played the 2010 original on Xbox 360 may remember pristine new packs of Energizer batteries waiting for Alan to use in his flashlight, or lingering shots of Ford or Verizon logos whenever Alan needed a vehicle or cell phone. If not, then you might remember big ol’ billboards as Alan drove, spruiking some of those same brands. It’s unclear what will be placed on those aforementioned billboards inside Alan Wake Remastered, but we’ve some ideas: Night Springs ads, KBF FM ads or even hints at an upcoming title in Remedy’s Connected Universe? We’ll take all three.

Alan Wake Remastered heads to PC, Xbox One, Xbox Series S, Xbox Series X, PS4 and PS5 on 5 October.

Alan Wake Remastered

5 October 2021
PC PS4 PS5 Xbox One Xbox Series S & X

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Steve Wright

Steve's the owner of this very site and an active games journalist for close to fifteen years. He's a Canadian-Australian gay gaming geek, ice hockey player and fan. Husband to Matt and cat dad to Wally and Quinn.