Ubisoft has just announced that it has acquired RedLynx, the Finland-based developer of the smash-hit Trials HD.
Founded in 2000, RedLynx is set to release follow-up title Trials Evolution in the coming months. They are also behind the recent hit DrawRace 2, released for the iPhone and iPad. Says Ubisoft, “upon its release, DrawRace 2 became the best-selling racing game in both Europe and the United States.”
Yves Guillemot, chief executive officer at Ubisoft, had this to say about the acquisition: “The team at RedLynx has developed exceptionally strong digital brands that stand out for their high replay value, their long tail sales and their multiplatform positioning. We are delighted to welcome RedLynx to the Ubisoft family. Their expertise in asynchronous online games and physics-based game mechanics provides us with a great opportunity to bring their powerful brands, most notably Trials, to an even broader range of fast-growing digital platforms.
“We were attracted by Ubisoft’s focus on creativity and quality, and the fact that they base their long-term strategy on both the traditional and digital distribution video game markets. The reality of today’s market is not about platforms, it’s about creating excellent gaming experiences that consumers can play on any device or screen they like.” stated Tero Virtala, chief executive officer of RedLynx. “As part of the Ubisoft team, RedLynx will be able to focus even more intently on creating stand-out, excellent brands that push the boundaries of online gaming in many new growth areas. With Ubisoft, a wider audience will get the chance to enjoy our games, we’ll generate more value for our brands, and also leverage our experience more broadly in digital distribution channels.”
This is the latest in a string of acquisitions by Ubisoft, following the purchases of Massive Entertainment, Nadeo, Quazal and Owlient.
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