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Nintendo’s Miyamoto says it will focus on fixed-cost games

Nintendo’s Shigeru Miyamoto has spoken out against free-to-play titles, suggesting instead that publishers should instead “deliver games at reasonable prices.”

The comments came from the Computer Entertainment Developers Conference, where Bloomberg reports that Miyamoto and Nintendo will move forward with the fixed-cost model seen in the likes of Super Mario Run.

“We’re lucky to have such a giant market, so our thinking is, if we can deliver games at reasonable prices to as many people as possible, we will see big profits,” Miyamoto said.

“I can’t say that our fixed-cost model has really been a success, but we’re going to continue pushing it forward until it becomes entrenched. That way everyone can develop games in a comfortable environment. By focusing on bringing games to the widest range of people possible, we can continue boosting our mobile game business.”

Miyamoto didn’t fully rule out microtransactions — which is likely because Animal Crossing: Pocket Camp added (predictable) Fortune Cookie loot boxes earlier in the year.

Finally, Miyamoto said “it’s necessary for developers to learn to get along with” subscription-style services, like Xbox Game Pass and EA Origin.

“When seeking a partner for this, it’s important to find someone who understands the value of your software. Then customers will feel the value in your apps and software and develop a habit of paying money for them,” he continued.

What do you make of Miyamoto’s comments?



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Steve Wright

Steve's the owner of this very site and an active games journalist for the past ten years. He's a Canadian-Australian gay gaming geek, ice hockey player and fan. Husband to Matt and cat dad to Wally and Quinn.