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Netflix admits it’s lame to target unblocking services, starts to do it anyway

Admitting that several Netflix streaming regions have extremely limited content when compared to others, the company’s Vice President of Content Delivery Architecture, David Fullagar, confirmed it will soon make a move to stop unblocking services like UnoTelly and Unblock-Us.

“If all of our content were globally available, there wouldn’t be a reason for members to use proxies or ‘unblockers’ to fool our systems into thinking they’re in a different country than they’re actually in,” Fullagar began in a prepared statement. “We are making progress in licensing content across the world and, as of last week, now offer the Netflix service in 190 countries, but we have a ways to go before we can offer people the same films and TV series everywhere.”

Making progress is different from actually being able to offer the same content. The United States has around 5,000 unique titles available for streaming, compared to around 2,000 in Australia. Nevertheless, Fullagar confirmed unblockers will soon be targeted by Netflix.

“Over time, we anticipate being able to do so. For now, given the historic practice of licensing content by geographic territories, the TV shows and movies we offer differ, to varying degrees, by territory. In the meantime, we will continue to respect and enforce content licensing by geographic location,” he said.

Fullagar said the unblockers be addressed “in coming weeks”.

We’re awaiting a response from the UnoTelly and Unblock-Us.


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Steve Wright

Steve's the owner of this very site and an active games journalist nearing twenty (TWENTY!?!) years. He's a Canadian-Australian gay gaming geek, ice hockey player and fan. Husband to Matt and cat dad to Wally and Quinn.