Need convincing?
Microsoft has created a new website that defends its planned acquisition of Activision Blizzard.
The page, found here, contains links to acquisition updates, links to interviews by Xbox head Phil Spencer and Microsoft head Satya Nadella and a table detailing what the company perceives to be the benefits of a merger.
According to Microsoft, benefits to players include “more games on more devices including Xbox, PlayStation, phones and online” alongside “choice in how and where people buy games with subscription and one-off purchase options” and “for the 95% of gamers who play on phones, alternatives to gaming offerings from the dominant mobile platforms”.
Benefits for the gaming industry, according to Microsoft, include “more competition in mobile, where a couple of big players dominate”, “greater competition in traditional gaming, where Sony and Nintendo will remain the biggest,” and an “emphasis on positive workplace culture and increased local investment from Microsoft in studios and creative ecosystems around the world”.
Finally, Microsoft says game creators will benefit from “more ways to get games in front of more players through support, investment and better access to gamers,” “better revenue and fair marketplace rules through our app store principles,” and “greater flexibility in payment systems and the experience they provide their fans.”
Microsoft’s site comes as Sony head Jim Ryan has reportedly travelled to Brussels to speak with European Union regulators against the acquisition. Sony and Microsoft have traded blows when it comes to the acquisition, with Spencer saying Call of Duty will remain on PlayStation for “several more years” and Ryan calling the deal “inadequate on many levels”.
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