Update: Ninja Theory took to Twitter to confirm that 50,000 sales were reached, and therefore, it has donated $25,000 USD to Mental Health America.
“We’ve hit our target of selling 50K units of Hellblade on Xbox One in Week 1,” the tweet reads.
If 100,000 total sales are reached, Ninja Theory will donate a further $25,000 USD to the charity.
We can now donate $25K to Mental Health America @MentalHealthAm !
We still have 1 day of Week 1 left, so let’s hit our stretch goal of 100K units! If we do it by Apr 18 we can donate $50K! pic.twitter.com/chXYOvkzZ2
— NinjaTheory (@NinjaTheory) April 17, 2018
Original story: Hellblade Senua’s Sacrifice Xbox One sales will translate to a donation to North American mental health charity Mental Health America, Ninja Theory recently confirmed.
If Hellblade sellls 50,000 copies on Xbox One in its first week (ending 18 April), Ninja Theory will donate $25,000 USD to the charity. If 100,000 sales are made in the first week, that donation will double to $50,000 USD.
If we hit 50,000 week 1 sales by April 18th, we can donate $25K to Mental Health America @MentalHealthAm !
If we hit 100,000 we can donate $50K! Spread the word! We can do it!! pic.twitter.com/OVVi40swWd
— NinjaTheory (@NinjaTheory) April 10, 2018
Ninja Theory said it chose a US-based charity this time around as it had previously chosen an UK-based charity in a similar drive.
Hellblade: Senua’s Sacrifice is available now on Xbox One — it’s going for $44.95 AUD at the moment, though Xbox Live Gold subscribers can get it a bit cheaper at $40.46 AUD.
Hellblade: Senua’s Sacrifice is available now on Windows PC, Xbox One and PS4. We awarded the title of Best Indie Game of the Year for 2017.