EA launches "a new platform transforming how brands connect with audiences through digital and real-world experiences across its global portfolio of games."
EA has today announced EA Advertising, “a new platform transforming how brands connect with audiences through digital and real-world experiences across its global portfolio of games.”
In a press release, EA says that its new platform will add “real-time placements” into its library of games, using stadium signage in the likes of its EA Sports FC, Madden NFL, and NHL franchises as an example. It specifically pointed to “DEW University”, described as “a fully playable team experience in EA SPORTS College Football 26, complete with a custom stadium, mascot, and reward ecosystem.”
“EA Advertising is expanding EA’s ecosystem by enabling brands to integrate directly into gameplay through dynamic, real-time placements, from stadium signage to custom in-game content, designed to enhance, not disrupt, the player experience,” EA said in the release.
“In these interactive gameplay environments, brands become part of the game itself, reflecting how players engage with advertising in real-world contexts. Brands can activate across live environments, tailoring placements to meet campaign objectives, and update campaigns with ongoing optimization informed by aggregated engagement insights.”
Enjoy more ads, folks.
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