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Project xCloud analytics show most use in UK during evenings

Project xCloud has been in preview for more than a month in the US, the UK and Korea, and already Microsoft is learning a great deal about when — and where — its customers choose to use it.

“What we’re testing for is engagement,” Catherine Gluckstein, General Manager of Project xCloud, told Stevivor at X019 in London. “We want to see [for] how long and how different[ly] the different types of customers are engaging [with xCloud].”

Despite blazing internet speeds in Korea, Gluckstein confirmed that Project xCloud is used most “right here in the UK.”

“The UK South is our busiest data center in the first month of the preview,” she continued. “Interestingly, [between] eight and 10 o’clock at night.”

There are users being a tad naughty, Gluckstein confirmed.

“Although we do have notes from people saying, ‘Never have I had so much fun at work,'” Gluckstein added with a laugh.

Game responsibly, readers.

While Project xCloud and Xbox Console Streaming are in active trials in the US, the UK and Korea, the programs will soon be extended to more regions — and more devices — in 2020.

Steve Wright attended X019 in London, England as a guest of Microsoft. Travel and accomodation were supplied by Microsoft.


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About the author

Steve Wright

Steve's the owner and Editor-in-Chief of Stevivor.com, the country’s leading independent video games outlet. Steve arrived in Australia back in 2001 on what was meant to be a three-month working holiday before deciding to emigrate and, eventually, becoming a citizen.

Stevivor is a combination of ‘Steve’ and ‘Survivor’, which made more sense back in 2001 when Jeff Probst was up in Queensland. The site started as Steve’s travel blog before transitioning over into video games.

Aside from video games, Steve has interests in hockey and Star Trek, playing the former and helping to cover video games about the latter on TrekMovie.com. By day, Steve works as the communications manager of the peak body representing Victorians as they age.