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Big Ubisoft titles will now be sold for higher prices, says CEO

Prices will jump from $60 to $70 USD.

It’s been almost two years since the launch of PS5 and Xbox Series S & X and current-gen games have come with current-gen price tags. A number of major publishers had bumped their games to the new $70 USD price point but Ubisoft had bucked that trend and stuck to the previous $60 USD standard, until now.

Ubisoft CEO Yves Guillemot said in a recent interview with Axios that $70 USD would become the standard price for major titles published by the company.

“Some of the games will come at the same price as the competition. The big AAA games will come at $70,” Guillemot said.

For Australians, a $70 USD price tag has seen games come in at anywhere between $109.95 and $124.95 AUD for standard editions on digital stores.

Obviously, better prices are achievable through physical purchases from retailers like JB Hi-Fi or Big W and trade-ins always take some of the sting out. For those with digital only versions of the the next-gen consoles however, day one pick-ups are a pricey affair.

Ubisoft seems to be kicking this off with the much-delayed Skull and Bones, the next-gen versions of which were recently announced to be retailing at the new price point. Standard editions of the game are currently pre-ordering for $109.95 on both the PlayStation and Microsoft stores which hopefully gives some clarity on what to expect from Ubisoft in the future.

Next-gen versions of the recently announced Assassin’s Creed Mirage are currently sitting at $79.95 AUD. However, the messaging from the publisher around the title is that it is more of a spin-off. Expect the greatly anticipated Assassin’s Creed Codename Red and Codename Hexe to come in close to Skull and Bones.



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About the author

Ethan Dean

I've been an avid gamer since my dad shoved a controller in my hands and brutalised me in one-sided bouts of Tekken 2.

Since 2020, I've written about videogames in whatever capacity my journalism studies have allowed.

When I'm not plugged in to whatever open-world, action-adventure is the flavour of the month, I'm painting Warhammer miniatures and role-playing a bard in D&D.