Microsoft and Xbox are attempting to win back players by removing the very same Copilot AI tools they injected into their own ecosystem last year.
“Xbox needs to move faster, deepen our connection with the community, and address friction for both players and developers. Today, we promoted leaders who helped build Xbox, while also bringing in new voices to help push us forward. This balance is important as we get the business back on track,” Sharma said in a post on Twitter.
“As part of this shift, you’ll see us begin to retire features that don’t align with where we’re headed. We will begin winding down Copilot on mobile and will stop development of Copilot on console.”
Sharma took over as CEO of Xbox in February of this year, replacing Phil Spencer. Since leading the division, she stated that, “[g]ames are and always will be art, crafted by humans, and created with the most innovative technology provided by us.”
Microsoft first pushed Copilot for Gaming back in March of last year, saying the features would “be your personalized gaming companion, helping you get to your favorite games faster, coaching you to improve your skills, and connecting you better with your friends and communities.”
It was rolled out in beta onto mobile Xbox apps in May 2025, and later finalised on the Xbox app on both mobile and PC in September.
What do you make of the turnaround? Xbox listening to fans, creating earned goodwill, or attempting to take credit for the de-enshittification of a product it itself enshittified? Sound off in the comments section, below.
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