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Xbox Game Pass subscribers playing 40% more games

Xbox Game Pass subscribers are playing 40% more games because of the service, ID@Xbox EMEA Regional Head, Agostino Simonetta has declared.

“People that join the subscription are way more engaged,” Simonetta told Games Industry. “Well, they have a lot of free games to play — but actually they’re way more engaged outside the subscription. They go out to stores and buy more games than they did before they joined.”

Simonetta said consumers engage with Game Pass in the same ways they do video streaming services like Netflix.

“If you look at the video subscription service, you go in for the blockbuster and then you spend hours watching documentaries or stand-up comedy,” he continued. “We see Game Pass as an opportunity to broaden the horizon of the fans, so they’re going to go and discover that, ‘In ten years, I’ve never played a horror game, but guess what? I tried one and now I’m developing a taste for the genre’.”

Xbox Game Pass is available now on Windows PC and Xbox One; the next big title to become available at launch through it is The Outer Worlds on 25 October.


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Steve Wright

Steve's the owner and Editor-in-Chief of Stevivor.com, the country’s leading independent video games outlet. Steve arrived in Australia back in 2001 on what was meant to be a three-month working holiday before deciding to emigrate and, eventually, becoming a citizen.

Stevivor is a combination of ‘Steve’ and ‘Survivor’, which made more sense back in 2001 when Jeff Probst was up in Queensland. The site started as Steve’s travel blog before transitioning over into video games.

Aside from video games, Steve has interests in hockey and Star Trek, playing the former and helping to cover video games about the latter on TrekMovie.com. By day, Steve works as the communications manager of the peak body representing Victorians as they age.