Rest assured.
Ubisoft will begin to prioritise free-to-play titles but won’t abandon large blockbuster releases, the company has said during a recent earnings report.
Frederick Duguet, Ubisoft’s Chief Financial Officer, told investors earlier in the week that it would prioritise persistent, free-to-play adaptations of its franchises, though studios will remain at work on paid, triple-A titles as well.
Already, we’ve seen Ubisoft announced The Division Heartland, a free-to-play version of its looter shooter franchise Tom Clancy’s The Division. We’ll see more titles like it in the future, with Duguet asserting that large blockbusters are no longer “a proper indication of our value creation dynamics.”
Titles like Far Cry 6 and Rainbow Six Parasite were used as examples of blockbusters that will still be released in a tradition, upfront payment format.
“Our intention is to deliver a diverse line-up of games that players will love – across all platforms,” an Ubisoft representative told Game Informer in a follow up.
“We are excited to be investing more in free-to-play experiences, however we want to clarify that this does not mean reducing our AAA offering. Our aim is to continue to deliver premium experiences to players such as Far Cry 6, Rainbow Six Quarantine, Riders Republic and Skull & Bones to name a few while also expanding our free-to-play portfolio and strengthening our brands to reach even more players.”
Earlier in the week, we learned that Ubisoft’s Skull & Bones had been pushed back to sometime in 2022-2023.
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